If you want to promote your music yourself, you should know that marketing is absolutely a full-time job. You will have to do all of that work on top of being a musician. Most people will have a hard time with that, and that’s why most people are never going to succeed with such a monumental set of tasks. You need to be able to assemble a team that can help you, which is also something that can be challenging to accomplish independently.
Fortunately, there are already a lot of different experts who can help you with the marketing aspect of music, and they’re already easy to find. You won’t have to feel as if finding marketers is part of your job, and you certainly won’t have to feel as if marketing yourself is all part of the job.
Lots of musicians don’t even want to think about marketing. That’s understandable, since marketing is not their field. Some people are good at music, and some people are good at marketing. It makes sense for one group to develop one set of skills and for another group to focus on an entirely different set of abilities. No one can become an expert at everything, since it always takes a lot of time to build up a degree of expertise.
Many people are already gifted and experienced when it comes to marketing. If you’re a musician, then you know just how hard it is to be obscure and to stay there for years and years. You’re aware of the fact that you will tend to struggle with motivating yourself to work when no one is listening to your music. A marketer can help you get an audience, so you will always know that someone is listening.