Getting the right award is an excellent choice for business and agency as well as increasing the morale of the clients. All you need to know is the reason why you are entering the awards. Many agencies do not follow the award processes with a plan due to their greed and ego. Some agencies are not aware of how to create an entry that is meant to win. Some questions that the advertising agencies should ask themselves are: are you rushing through the last minute? Do you have an award plan? Who is in charge of annual award planning?
Advertising awards are a good business, which is the reason there are such a significant number of them. The charges are typically low at the start and go up to much more as you engage in many companies. All in all, with advertisement agencies having less cash to spend, they should look for an award which they would attempt to win?
Here are the best awards that show the ones that matter. These are the awards that have high imaginative guidelines, are broadly recognized by the business:
The D&AD (Design and Art Direction) -It’s one of only a handful of hard honors that will not pass out gongs if the work isn’t adequate. Most different honors will bargain their principles to guarantee each classification as a winner, however not the D&AD. They set the bar high. The awards are very tough.
Adstar- in most nations ads are the most advertising technology that is used in the advertisement because it aims in sharing the creativity thus changing the world.
International ANDY awards- this has served the advertising for over 50 years. These give an award by giving funds, checking how professional the development is. Over 10 million dollars have been given in the investment of this award.
ADDY award- this is the most known award program that involves regional, national and local judging levels. Winning this award at any stage gives the agency the progress to competing to the next level.
Ewards- this is a new digital award for advertisers and agencies. This recognizes the advertiser’s creativity and outstanding performance.
Communication art annuals- this puts the effort in the best design and advertisement.
OMMA advertising – this award focuses mostly on digital advertising.
Webby award- this advertising award that honors how excellent the internet and digital marketing are.
The Cannes lions -this an award that has entirely grown in the massive number of categories. They honor the advertisement and the creativity of the design. They not only give awards but also impact knowledge to the agencies.
How to manage the award processes
Many advertising agencies do scramble the last minutes and this makes them fail on the award process, therefore, the agency should set up a review yearly of the awards that they need and why they need them.
They should have an annual calendar and set aside the budget as well as the responsibilities of the agency. Awards may become expensive, therefore the agency should manage their budget well and how they will announce the winners to the client either through the website or the local press.